NFL: RIDE THE FLOAT

Led production design for a hybrid live-action and AI/VFX commercial, designing a large-scale parade float and environments that combined practical, actor-interactable elements with AI-generated and VFX-enhanced backgrounds.

Worked closely with the director, storyboard artist, and VFX team to establish the visual language, scale, and spatial logic of the float—ensuring consistency and realism across both physical sets and virtual execution.

Played a key role in bridging traditional production design with emerging AI workflows, translating real-world materials, lighting behavior, and construction logic into designs that could be successfully realized through AI and VFX.